CHALLENGE: Compare the ways you are currently getting customers...
You're About To Discover 15 Ways You Can Force Your Word Of Mouth Marketing To Bring In As Much As 256% More Money From Referrals.
If you would like to finally discover how to
effortlessly attract the maximum quantity of awesome customers without
having to risk a lot of money, this will be the most important message
you've read in a long time...
Here's What Some Of The People Who Have Already Taken Action On These Lessons Say...
"In our retail pharmacy
business (we) have increased sales in Vitamin & Nutrition
department by 68% over last 6 months using WOM......find printing
of personal business cards with consultant's photo and work hours,
which we ask satisfied customers to pass on to family & friends,
excellent at building customer loyalty."
- Alan Blyth, New Zealand
"Two weeks before opening
our business and for a month after opening we placed advertisements in
the local paper, which has a circulation of 31,000, and had "no"
response whatsoever. Around this time I had "stumbled" across your
"Word of Mouth". Last month, our second month of trading, rose by a
whopping 51% placing our business now in profit mode after only six
weeks of trading. Everyday we get new clients and 60 % of them are
due to referrals...when everybody was telling me that it would take
at least 12 months for a new business to commence making a profit...I'm
glad I didn't listen to them!! So, thank you, for your valuable advice!
- Valerie Carew-Reid, Queensland, Australia
"Hi, my name is Stephanie
O'Donnell. I opened my own salon in January
2005, and shortly after I purchased the "Word of Mouth Magic". After
reading this I was so pumped up to get to work the next day and start
planning on ways to use your ideas to bring in more clients to my
salon. After talking with the other stylists we decided to use the USP
(unique selling proposition) method. Most of our clients usually
complain of going to a hairstylist and asking for one thing but getting
another. So we came up with this- "We listen to you needs and give you
the look you want. If you are not happy before you leave, your
appointment is Free!" We have received so much positive feedback on
this and our referal rate has doubled. Also I don't know of any
other salons around us that offer this. This has helped us gain new
clients as well. I am so thankful for purchasing the "Word of
Mouth Magic". I still refer back to it to get new ideas. Thank you
- Stephanie O'Donnell, Kentucky
"Ever since I was lucky
enough to discover Martin Russell's Word of Mouth method, I have
included his URL and philosophy as part of my teachings. Before Word of
Mouth Magic, it traditionally took a North American 3 years to build an
entrepreneurial business which would entirely support oneself, and an
additional 5 years of advertising before one could totally depend on a
word of mouth reputation. Martin Russell has indeed taught the hungry
entrepreneurs "how to fish"... instantly!" Diana B Cherry,
"Thank you for your
brilliant ideas and implementation examples. Finally some practical
marketing steps to increase bottom line for the small entrepreneur."
- Penny Govender, South Africa
"Hello Mr. Russell, your WOM program has
helped my business out tremendously. So much, in fact, that it created a
problem for me in that I desperately need to hire another person, but I have to
somehow make the time to interview, hire, then train. That's not the
problem. The problem is that in order to do that my customer service is
going to suffer because I have to take that necessary "step backward"
to make the next "two steps forward." What a nice problem
- Jaime Aguayo, Whittier, CA
"I have found the "Word
of Mouth Magic" package extremely valuable in my business. I own, with
my partner, a martial arts academy, which we run as a business selling
training programs for self confidence and self esteem development, in
addition to providing good self protection skills. The material and
skills provided by the "Word of Mouth Magic" package enabled us to
improve our program selling percentage by developing our rebuttal
skills when selling the programs. Thanks for the excellent information
and I recommend it to anyone interested in improving their sales hit
- Dr Geoff Aitken PH.D., New Zealand
"We are using the "Word
of Mouth Magic" referral program to get new clients for our automotive
service business. Right now we are offering "free gasoline" both to our
new clients and the folks that refer them. This encompasses the "what's
in it for me" aspect for people referring clients to us. The new
letters and cards offering the gasoline, which is something we all have
on our mind right now, are just beginning to go out. But, so far the
response is really good! We offer $10.00 in free gasoline to all new
clients who spend $40.00 or more in parts and labor to have their car
serviced. Our referral clients, who hand out cards to their friends,
family, etc... can earn up to $45.00 in free gasoline! Fuel prices are
on everyone's mind right now, and we also are being sure to support our
local charities who help out with winter heating costs for those many
people who are struggling to keep warm during the winter months. We
don't actually use this as a promo for our business but we let our
clients know that we support charities in our area on our website.
Thanks! And thanks for the great ideas!"
- Donna Rogers, North Carolina
"We concocted a variation
of the referral programme, called the marketing partnership agreement.
The programme rewards a family in the order of $50 off the cost of
their $5,000 treatment for each qualifying family that attends a
seminar that THEY organise. We know that if enough of the right
associations and support groups are contacted 4-5 weeks prior to a
presentation, we can expect a good turnout at any of those
presentations. We get them to put together a list of the associations
they are planning to contact about the presentation, as well as the
contact persons within each organisation. When their list reaches 20
names, we set a date, book a venue and produce the necessary collateral
(posters, e-mails, press releases, brochures, etc) With the collateral
in hand they then proceed to invite these organisations to promote the
presentation to their membership. They understand that the more
organisations they invite, the more people will attend, the more
credits they will get. We usually manage to convert at least 10%
of families that attend such seminars into clients, who will pay
between $8,000 and $14,000 for the treatment. We propose this
programme to families who qualify for the treatment but cannot afford
to pay for all of it. We also find that volunteer organisations respond
better to parents' invitations than to ours. So, here is how we have
implemented Word of Mouth Magic to help both parents who need the
treatment but cannot afford it and ourselves to reach new markets with
very little effort."
- Kim Pomares, The Gordon-Pomares Centre, Calgary, Canada
"P.S. I have also been using
the referral cards and giving my clients a discount or product with
every three people they refer. This has been a great success."
"As an Esthetician/
Makeup Artist in competitive Las Vegas, I knew just providing good
service and having a positive attitude was not enough. I needed an
"edge" and after reading your book, I have that edge."
- Laura Suzanne,
"Word of Mouth Magic" has
armed me so that sales situations are a more relaxed and predictable.
Being able to 'mute' the negative challenges and continue the flow is
- Dave Deeley. Dental Salesperson, Ontario, Canada
Let's be clear. Word of mouth has probably put
more businesses on the map than any other single form of business
promotion in history. But to be consistently generating huge amounts of
word of mouth these businesses are often acting completely differently
from all the rest. So...
Imagine taking a timeless, proven,
money-saving marketing tool such as word of mouth... and super-charging
it! It's really
the ultimate marketing method.
Here's an example of Martin's...
"Since Day 1
of my counselling and hypnotherapy practice, 98.4% of all my clients
have come directly from referrals.
And in the last 12 months, despite being
one of the most expensive medical therapists in my city, each word
of mouth referral has cost me less than the price of a letter
Some people will tell you it's hard just
getting one referral from every 10 customers. And they are correct...
IF you do word of mouth marketing the way they do it!
These strategies can work no matter
what type of business you are in. For example, we personally use
word of mouth to grow our other business interests, our consulting
work, as well as the online profits from this site.
But before we dig
into just a few of the ways you can use these methods for your
business, let's introduce you to some interesting (and money-making)
facts about word of mouth. Here's why applying word of mouth marketing
Hugely More Profitable
starters, you can grow by word of mouth for an amazing $0. This is
This is why word of mouth is the
least risky (and most profitable) way to grow! And because
word of mouth customers are so much more profitable, it will come as no
surprise that if you aren't yet systematic about word of mouth
Sitting On An Untapped Goldmine!
what does all this mean for you?... We've finally
written the complete word of mouth marketing book that, we believe,
fills a huge void most business owners and marketers struggle in. The
book is called "Word Of Mouth Magic". It's 71 jam-packed pages
of every tested tool, strategy, and technique we have ever
successfully used to bring in hundreds of additional customers, using
word of mouth!
In just a minute we'll share with you what others say about "Word
of Mouth Magic". But first we will give you a small taste of how much
it can dramatically and positively impact on your business results.
Here's some of what you'll discover when you
put your hands on "Word Of Mouth Magic"...
15 Proven ways to train your current
buyers and prospects to become a tireless, pumped-up, on-call salesforce!
The absolutely essential 3 decisions you have to
take before you put in place any word of mouth marketing strategy.
This alone can save you thousands!
The one most important secret to getting referrals... including exactly how you
can ethically apply it to get maximum profit!
A truly "no-brainer" (yet commonly overlooked) way to
attract the highest quality, highest profit, and
most enjoyable clients by referral... automatically!
The one huge (and extremely common) mistake a beauty
salon owner made that cost her hundreds of dollars needlessly -- and
how you can make sure you don't waste money the same way
-- irrespective of what industry you're in. (This can save you
even more than you currently spend on marketing right now!)
you can leap frog over your competitors with tested referral
strategies that are so simple you'll be amazed so few people
are using them.
to save $10,000+ a year on marketing costs with this simple little trick,
and it only needs a few hours of your time... page 41 reveals it all!
But instead of just taking us at our word, here's
what some marketing experts have to say...
"I used the exact same techniques described in 'Word of Mouth Magic' very successfully back in the 1960s - and - I have used those same techniques online for the past 10 years ... they work, and Work, and WORK to produce more and more "real" buying customers."
-- J.F. (Jim) Straw, Multi-Millionaire Marketing Genius and Long-standing Living
Legend of BusinessLyceum.com
"'Word Of Mouth Magic' has captured
the essence of growing any business fast using the ultimate marketing
tool word of mouth.
If you want to become truly wealthy in business then you've got to be
using word of mouth. It's the cheapest and most powerful way to jump
your business profits.
Buy 'Word Of Mouth Magic'. Then read it over and over. It
is the ultimate
step-by-step guidebook to multiple streams of word of mouth income that will reward you for
years to come. I highly recommend it!"
-- Robert G.
Allen. Author of the #1 New York Times Best Sellers, "Nothing Down" and
"Creating Wealth", as well as other New York Time Best Sellers
"Multiple Streams Of Income" and co-author in "The One Minute Millionaire".
"Amazing! 'Word Of
Mouth Magic' really is a fool-proof, step-by-step roadmap to a lifetime
of endless referrals! Use the strategies in this book and you will
skyrocket the number of referrals you get and the profits you make!"
-- Joe Vitale,
International #1 Best-Selling Author and World Renowned Marketer.
a Business Growth Strategist I get paid to help companies increase
their profits and acquire new customers ... The strategy described on
page 51 can turbo charge the number of new customers your business
gets. I highly recommend 'Word Of Mouth Magic'."
-- Larry Benet
CEO of Outside the Box Inc and The Sales Advantage.
"I have just read your 'awesome' ebook 'Word Of Mouth Magic.' Sure I have read and heard countless times about USP, WIIFM...but your approach is incredibly practical, useful and tested. Now I know how to attract and keep happy clients:-) for my online business. The exercises and lessons you are offering are of great value. Dr Paddi Lund's 'case study' is real meat indeed. I am eager to apply some of these proven tactics to my wife's offline business: a beauty salon. Have a Great Day and Keep up the good work."
Joel Bomane, Editor of "Home Netpreneurs Newsletter", France
You see, we've only told you a fraction of
what you'll learn in "Word Of Mouth Magic". Word of mouth stretches
way beyond what you may have realised. For example, here's how you
Of Any Marketing Campaign!
This will have your mind spinning like crazy! So sit back, take a
deep breath and...
Imagine if you could increase the profitability of almost any marketing
campaign (be it direct mail, internet marketing, advertising, PR etc)
by 50%, 100%, or even 600%. And no, we're not talking about
improving headlines, copy or any of that other stuff you can learn from
thousands of other people.
We're talking about
applying word of mouth as one of the most powerful marketing
multipliers you can find.
amazes us is that word of mouth is one of the best multipliers around,
but we've never heard the so called "marketing gurus" let you
in on this overlooked fact.
Either they simply don't know about it, or they don't wish to share it
Over 98% of the world's business people are
completely unaware of the fantastic extra potential they have right
under their noses... and it all comes from knowing how you can turn
your customer base into a zero-cost sales force.
Yes, it can be really hard to build
mega-successful word of mouth... if you don't have someone to show you
exactly what you need to do -- someone who has been there ahead of you
and can show you the way. In "Word Of Mouth Magic"
we reveal it all! We take you by the hand, show you the
roadmap, steer you away from the danger zones... it couldn't be easier.
There are so many profit making tools in
"Word of Mouth Magic". Let me expose a few more of the scorching
secrets you'll find in this marketing roadmap...
The two ways you can think about what you do -- one leads
to mediocre riches, the other to handsome fortunes. Which way are you
The critically important steps that you must
take before you implement any word of mouth strategy... so you can be
prepared for endless referral business, along with escalating
How you can turn a small business from barely visible,
into the one all the people around you are taking notice of.
The simplest way imaginable to "ask" for referrals...
so you are never putting your self respect on the line by asking face
Marketing Safety Net - The one single thing you need to be
taking care of so that you forever avoid costly marketing flops.
(Chapter 10 exposes what the pros do so they profit big
without ever risking their hard earned dollars.)
Tired of being dismissed as "just another _______ (fill
in your category of business)"? Chapter 3 will take you through exactly
how you can become the obvious number one choice in your
Simple, yet commonly unrecognised
word of mouth marketing dictums you need to understand.
customers are really thinking when they are asked for referrals...
and how you this one secret alone can drive a flood of customers.
All will be revealed in chapter 2!
Need More Than This... ?
Plus, word of mouth is a marketing method that so few
competitors are using to the level they could be.
They are all focusing on the same old, tired marketing
methods so many other people use.
just one more reason that master marketers of the caliber of Jay
Abraham, Robert Allen and Jon Spoelstra agree that word of
mouth marketing is the easiest and best way to grow a business.
Word of mouth marketing automatically separates you
apart from anyone else in your field... even if your competitors have
mastered advertising, PR, and other forms of marketing.
For Marketing Success,
Russell & Michael John
"Word of Mouth Magic" / Entrepreneurs
Order From Here...
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